Viz uses Bleach to clean up in teen market
Japanese animé and manga licensor Viz Media has acquired its first title aimed at the older teen and young adult demo.
Bleach comes from the same family of manga as Viz Media properties Shonen Jump, Dragonball Z and Naruto, but instead targets an older age group than the company's usual core demo of seven- to 12-year-olds.
"Bleach is one of the big heavy hitters coming out of Japan, for which we have pretty big expectations. It is a very highly rated show on TV Tokyo at the moment," said John Easum, executive VP of Viz Media.
The property is already a very strong manga publishing title in the US, and Easum feels this is a "strong indication of how it will perform as a series."
According to Daniel Marks, MD at Viz Media BV, the Amsterdam-based company Viz launched in October with licensing outfit Copyright Promotions Licensing Group, teens will find it easy to identify with Bleach's characters.
"They are hip, trendy and fashionable," said Marks. "It sort of fuses a cool Samurai-esque feel with a retro style – all in present-day pop culture Japan that we think will resonate really well with the teen demo."
Bleach follows 15-year-old high school student Ichigo Kurosaki, who is able to see and fight the undead after an encounter with a 'soul reaper.' With his newfound powers, Kurosaki and his crew take on a brand new vocation: ghost-busting.
Jo Anne Kenny
6 Feb 2006
© C21 Media 2006
C21 is a england based company, this kinda has nothing to do with america. Nothing has been said for plans of bleach for the US. That is the articial from ann and c21
Oh god, that black dude with the afro is always making those damn trash ass music hip hop amvs...he needs to do something with techno or rock....
.......as if I would do something like that.
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