- Oh I forgot to mention 2001-12-05 15:29:35 I love advertising.
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Long absense
2001-12-05 06:14:34
You know, I just wrote five paragraphs about my finals and the stress I have, also some grievances and things, and I didn't use any bad language, but you could surely tell I was upset about something (as in, no written tests or essays, I mean portfolio review where I have to turn 21+ pieces of my work into gold otherwise I won't see next semester). Well, those paragraphs are gone, but I will leave you with a little something about controlling the minds of the masses via advertising:
Now as for the reason I care so much about other people's opinions is beyond me, but the only reason I can find is that I depend so much on other people that I can't help but search out others to give me a voice. My head is a very weak thing. The satisfaction of knowing that I alone believe in something is not enough. That, there, is also the key to knowing pop culture. Swallow your gut, shut down your mind and join the other lifeless beings in line and observe what they like, then create something in that style to get their attention. After that, knock em out with a conflicting message and put some chaos in their order. I learned all this from my advertising class. Yes, advertising is very evil and very calculated and if you really think the guy who came up with the Old Navy "supermodels wearing ordinary clothes to make them look cool to teens" or Jaguar's "let's use that song from Sting's barely-influential, stagnant album and sell cars with it" advertisement really gave a hoot about if the cars are reliable and safe or if the clothes are really affordable and comfortable, absolutely not. If they get paid to worry about that, then they do. Otherwise, they get paid to come up with this stuff that just sells a product. Hell, I made a great Harley Davidson ad just by finding out who my audience was and what my ad was supposed to say. If anything, I'm a communicator, and I have such power because of this that if I said something like, "Why ride some silly Honda like some geek who doesn't know about motorcycled when you can ride a Harley like the cool people?" Even if you've never ridden a motorcycle before, you would associate Honda=geek, Harley=cool. Hell, *I've* never written a Harley and my ad got high marks! All I have to do is connect with my audience and I already can turn their judgement to mush. It's deception. Advertising is evil.
All I have to do is make something to catch your eye, and depending how pretty or shocking it is, you're going to listen to me, no matter what you say. You don't have to believe me, certainly if you're as headstrong as your grandparents were in the '40s before television, then you'd be able to stay headstrong. If you're a child of TV and/or optimistic of other cultures, you're all ready to be suckered in by anyone. All depends on what gets your attention. Don't believe me? My flash banner is at around... #7 at the time of this post. No images except a background, silly text that says, "If the music rocks, the anime will rule," and a flash across this website address. Compare this banner to the ones around it, and it baffles the mind as to why it got so high. Now put it in context of when it was voted on. It was shiny and flashy at the time, now it's just norm since there's newer, more attractive banners coming out. Those who are doing ordinary banners like before aren't even charting, while flashier, more involving ones are higher placed. If you want to be a hero, concept first, attention last. Fall on deaf ears. If you want to continue eating, go for the money: Attention first, concept last. Advertising is evil.
Don't forget, we don't get behind a camera and take professional model shots for GAP, we don't direct the commercials we do, we hire people who know how to do this for us. I haven't drawn one ad when my digital camera wouldn't work. I'd hire my friends to do that for me and I'd pay them lunch or tell em a joke. I'm amazed they're still my friends, and I apologize to them for using them. They don't mind, since, as illustrators, they need all the attention they can get, so they use me to get their name out. How can I say no to them? Nightowl is such a great guy, he worries I'll lose my soul if I go into advertising. Truth is, I eventually will, in using your creative juice in you brain too much, you will run out, but I will certainly find that out with some kind of intervention and start over with another job. I'll always do that. If you think it's easy being the mind of over 5,000,000+ different people a day or a week, everyday or every week for four months, get into advertising. You'll see, creativeness doesn't come out when you want it to, it's forced, and if you're easily intimidated, you will be very reliable. Advertising is evil.
Know what happens when you make fun of someone but don't back up that you're kidding? You know how many times you have to tell that joke in order for a mass audience to believe it? Some of you still believe Nostradamus predicted the World Trade Center incident. The date it was claimed to be written was 80 years after he died, and was so incorrect in terms of how it was written. Didn't take long for you to believe it. Advertising produces an image and you believe it, meanwhile getting another message out of it, but subliminally. For instance, we don't want to believe that women are easy objects and if you show them a Trojan Latex condom they will be all over you, but if it is depicted believably enough and shown many times, you will subliminally confess to it. Look at the respect women get now and their image on MTV. After fifty years of more encouraged sexuality, more men prefer stripper outfits in videos than women being beautiful for who they are (Don't believe me? When was the last major, worldwide, die-hard hit that included women being encouraged to be respected as individuals? TLC's "Unpretty" wasn't as effective as "Waterfalls," and that certainly wasn't as effective as "I Am Woman." in the 70's). In this same case, yes, Marilyn Manson influenced Columbine, as Taxi Driver influenced John Hinkley, and "Helter Skelter" influenced Charles Manson. Life sucks, wear a helmet. Now, of course, this is more extreme than advertising on TV, but some changes aren't as drastic. Do I care if I sacrifice the good name of someone to boost the sales of another? You have to pay me first. Advertising is evil.
Well, enough rambling. Back to crunching finals. - Oysterhead... must... get... album... 2001-11-13 05:20:22 Yes, I saw them live. I have yet to live it down. That was a great concert. Les Claypool jumping around and Trey playing guitar like it was Phish on a death metal trip. And god forbid should I forget good ol' Stewart Copeland? The guy... he... I mean... he bashes drums like no tomorrow. He plays everything hard and fast. It all seemed so weird but so fitting. Les mellowed around in "Shadow of a Man" with eye-lighting rig, and Trey was playing the antler gun. They bashed every song out to its fullest, and there really were no highlights. The entire show was a highlight. I need to see them again, that was incredible.
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Those who speak the least can say the most
2001-11-03 13:08:20
Want to know what I think of that? Bullshit. Anyway, I haven't been posting for a while, with good reason like school is on a downside while anime consumption is at an all-time high. This is not good... must stop... watching Maze... must stop... Now, Then, Here, There...
Ok a little rant while I can type. Now and Then, Here and There is an awesome series. Sure, it's not executed perfectly, hell it has as much scene changes as Evangelion. If anything, Eva's cheaper because there weren't as many lines. Now what sucks about Now and Then, Here and There are the fansubbers who took the liberty of screwing up everything there is to screw up in fansubbing. Thank you, PMR, you bastards. I mean, come on. Not only did they leave lines unsubbed, timing was completely off and some lines came out incorrectly (the word "what" was spelled "t"). And this is a recent series so this should not be occuring anymore :P Then again why should I complain, I've never fansubbed myself. I just think this good a series deserves a much better sub job (though it's impossible now that it's licensed. Damn, and E-F was doing a damn good job on the first three. C'est la vie). Well, that's the shpiel, I could be wrong. - So many ideas, so little drive 2001-10-29 05:20:56 After coming back euphoric from the Big Apple Anime Fest (yeah so I enjoyed the tiny little fest, I still got five times as much as I paid for which is a hell of a lot more than I can say about most things), I finally have a working idea and put to the editing room. I'm sure I'll suprise one of you... maybe, by my choice of material this time around. The Utena movie to Michael Nyman's "The Promise" from the movie, The Piano. I'm still working through it, truthfully, but I feel confident in actually finding a finish to this one, even if the video isn't all that good. Well, that's all for now
JOURNAL: gambitt (Jeff Heller)
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