"Mallgoth"?
Brilliant!
I've never heard that term used before, but it fits perfectly - and reading the article further cements my impressions on that.
What I'm concerned about is not that people listen to Slipknot or Mall Metal or dress up stupidly and wear that eye shade - heck, they can all act like chickens and jump off bridges at random for all I care (though I'm more likely to do that myself

). What troubles me in these patterns, and why I tend to be rather negative over the "popsification" of music culture is that these kids are actually convinced they're doing something rebellious and revoltingly strange, when in fact they're basically sitting at the end of a business chain of major corporations.
Youth culture has been a huge thing since the 60's, when we had that explosion of young people taking a leading position in culture and defining the tastes of generations. But now that the youths of that time have long grown up and taken up chairs in various corporate structures, they found wonderful ways of exploiting the system. Gradually, progressive musical and cultural movements are being dumbed down, glossed over, and then marketed in a lobotomized forms to willing "rebels without a cause". No wonder some are screaming "rock is dead"...
I'm fine when people listen to this stuff, as long as they take no pretensions. Otherwise, it's just tasteless attention whoring that makes you look bad when exposed to people with a broader and/or more developed musical/cultural outlook, since they can see right through these vain outbursts.
You, sir or madman, are not a goth. You've been played well by the great entertainment industry complex, given a nice causeless invatation to rebel against that which you don't understand, and handed diskloads of what an article might call "mall music", Flint's referenced song calls "muzak", and I call "popsa". Congratulations, here's your free Cap'n Crunch medal.

The Birds are using humanity in order to throw something terrifying at this green pig. And then what happens to us all later, that’s simply not important to them…