I think silver_moon hit it right on the spot here. Presentation is a huge part of it. Some people don't even bother placing a link! Others can sit and write personal comments or some key things which may draw the viewer in, and sometimes I find that it helps.silver_moon wrote:Presentation is a big thing in the announcements forum. For example, when I look at a thread, if someone announces the title in all caps lock or if the title has bad grammar or spelling, that turns me away most of the time. Same with titles that just say "first AMV" or "new AMV". And then in the actual message part of the post, if you don't say much about the video other than what the song and anime are, it usually doesn't interest me enought to download it unless if the song/anime combination interests me. If the creator has nothing interesting to say about the video, then it's likely that there's nothing interesting about the video. And we all just want to see videos that we think we'll enjoy.
In answer to your question, I look for anime that I'm familiar with, creators that I know, and sometimes unknown song/anime combinations. There's nothing like going into a video blind and being blown away. I also look in the video description for at least some notes about the video. I'm not expecting an essay, I just want to know a little bit about what I'm getting myself into/if this is the kind of video I want to go for.
You have to face it, as well: this site thrives off of popularity. Everyone lunges for people who've set a name for themselves by making good videos or by making a video which you personally liked. When you see the creator's name, it'll click in your mind. "Oh, I've seen such-and-such video of his, and loved it! Maybe this'll be good, too," and you just pray for consistency. Try spreading your name around the Opinion Exchange. Lots of people tend to hang out there.
Then again, this is coming from one of the least popular people here, so.