trythil wrote:That may be, but if your ideas of success include truly "blowing things open" -- e.g. leveling the playing field for the little and big boys alike -- then it's harder to say whether or not these media websites offer that at all.
The pattern I'm getting from the KOMO-TV article is that large, established players are using the Web as just another talent search tool. Where's the leveling in that?
Hmmm... I can see how you got there, but I am going to have to disagree (up to a point anyway). To answer your question, the levelling is
exactly about the "established players ... using the Web as just another talent search tool". It was my understanding that "big" media has always been something of an exclusive clique, dominated by a few schools and names, which can naturally makes the so called "barrier to entry" difficult to overcome.
The trend of the past few years to make media technologies much more accessible (cost, availability, usability, mentors, competition, etc.) has effectively created a virtuous circle where it is now becoming possible to do something that approximates an internship - albeit an unconventional one - outside a media company. Consider: the guy referenced in the KOMO-TV article only got 500 bucks for a commissioned piece, but it is something that contributes to his professional experience and his back-catalogue which in turn leads to more work.
OK, you can make the argument that places like the 'Shack are exploiting the work of their contributors, and that may be true, but as with any content aggregation service they increase the chance that said content will be viewed at all, and hence the likelihood that a "diamond in the rough" will be noticed. Even if you do have to wade through a mountain of dross to find it.
Then, by the time you have a reasonable amount of original content that may worth protecting, there will be a good chance that you won't need to rely on the likes of the 'Shack to do your distribution for you.
And the levelling isn't limited to media; how many people on this site have put the skills they have honed here to other uses? How many have been able to get into a school that they would otherwise have been excluded from if not skills they picked up here? How many people have increased their general IT knowledge?
In my own case, referenced above, I noted that I have used skills I leant here to create original video for use in presentations.
Conclusion: It's a two way street, both sides are effectively using each other. It's also Change, and it is natural for those effected by change to be concerned about it.