Myself, I'm massively spoiled, and I know it.
I have a friend, that is single, wants to be single, works as a high paid tradesman, lives at home with parents (yes insert generic joke here

) and buys anime with almost no apprehension.
I get to see a great deal of anime
I also have truly unlimited broadband, and a kicking newsgroup option (I pay for this, is ain't free).
I watch any damn anime I want, and there really is nothing to prevent me from seeing it.
But if anime was marketed on dvd, subbed only, but subbed well (so it wasn't hard to read off the computer), and sold economically (I don't think ANYthing is worth 40 bucks a disk including anime), as well as sold in more locations than random rare oriental businesses (I don't consider random disks in an HMV as a reliable notion), I'd be a lot more willing to invest in it.
Why SHOULD the fans bend over backwards, just so they could be screwed over backwards?
Supply and demand. Only rule that counts.
If we don't need em, they need to make us want them.
Currently, any interested person can download from the net, and stream content from the computer to the tv. It just requires the person to buy the right cables.
Cables usually cost less than a couple of anime dvds

Its not an expensive prospect
So it comes down to, what are they planning to offer us as a reason to buy the dvd? No one does anything without a reason.
Judging from the state of affairs with anime on dvd in North America, it appears round 2 is over. The initial dvd years are over. The process fumbled.
They need to rethink how to market to a market that can settle for fan subbed anime easily obtained with a computer.
Anime, one of the few things about the internet that doesn't make me hate the internet.