I never plan the marketing for my videos. Its always been "this idea is great -> must do it -> If I love it, then other people will too"
Over time though, I've come to see most of the people who like my videos aren't generally "anime people". I use more of the dark anime, the serious anime, stuff like Akira, Lain, Samurai X, NTHT, FotNS, Berserk, Eva, all that really dark apocalyptic serious stuff.
It was really a shock and disappointment to me when I went to my first anime convention and realized the majority of people who watch anime are the kind of people who watch Love Hina. There is a gigantic AMV watching population, who's whole attraction to anime is based on watching the scrawny, bumbling nerd, get the girl with huge tits. This kind of stuff never appealed to me.
I might be protesting too much, but I've always modeled my AMV "career" after David Bowie, one of my artistic idols. David Bowie was famous for never repeating himself. Always trying new things. Every album (almost) would be a radical departure from his last. He had a couple small commercial hits in the mainstream, but mainly was successful due to the power and brilliance of his songwriting, not his hooks. A Bowie album never really jumped out at you on first listen. You always had to live with it for a while before it revealed itself to you. (Diamond Dogs, Low, Heroes, Scary Monsters). Most of his stuff was an acquired taste.
He didn't sell millions of records, but musicians knew he was the real deal, and tons of people loved him. Just about every musician that was alive during the 70s was influenced by Bowie. He was ahead of his time and continues to enjoy legendary status. This is why its cool to like Bowie. Every college kid has a bowie poster or bumper sticker, and everyone knows Ziggy. He never sold out, he never did anything other than what he wanted to do.
I always wanted to be like that.
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