Why Anime Died in North America

This forum is for the general discussion of Anime.

Why Anime Died in North America

Postby AnimeDudde » Fri Aug 19, 2011 1:13 pm

I published an article recently and thought I'd share it here. It's about the Rise and Fall of anime in North America, tell me what you think. :)

[Kariudo: Link removed for being self-promotional]
AnimeDudde
 
Joined: 27 Jul 2007

Re: Why Anime Died in North America

Postby uncreative » Fri Aug 19, 2011 2:34 pm

I think that you're a kid that grew out of it and didn't realize that there are now a different set of kids that haven't yet. I note also that you neglect to mention Toonami outside the most passing mention of CN, which misses the important fact that it aired in a high ratings block for kid shows. Yes, you're Canadian, but that doesn't mean you get a free pass.
You miss that Sailor Moon was brought over based on the popularity of things like Power Rangers, which is another thing you don't hear about much anymore.

I don't know, I guess basically you just need to realize that anime as you seem to see it is a children's phenomenon and that you're not in that social circle anymore.
User avatar
uncreative
 
Joined: 10 Dec 2008

Re: Why Anime Died in North America

Postby AnimeDudde » Fri Aug 19, 2011 4:42 pm

I guess in a way I have grown out of it, but how much anime is really on TV now as it was back in the day? How many publishers still exist that did back in the day? I know that anime used to be targeted towards children, but somewhere in the middle it became a mainstream thing that appealed to everyone, which it doesn't any more.

With Cartoon Network I kinda hoped to imply both Toonami and Adult Swim as well, sorry if it was unclear lol
AnimeDudde
 
Joined: 27 Jul 2007

Re: Why Anime Died in North America

Postby AnimeDudde » Fri Aug 19, 2011 4:43 pm

AnimeDudde wrote:I guess in a way I have grown out of it, but how much anime is really on TV now as it was back in the day? How many publishers still exist that did back in the day? I know that anime used to be targeted towards children, but somewhere in the middle it became a mainstream thing that appealed to everyone, which it doesn't any more.

With Cartoon Network I kinda hoped to imply both Toonami and Adult Swim as well, sorry if it was unclear lol

EDIT: woops didn't know we couldn't post links here. : o
AnimeDudde
 
Joined: 27 Jul 2007

Re: Why Anime Died in North America

Postby Spicey_wolf » Fri Aug 19, 2011 5:16 pm

I wasn't able to read your article before it was removed but.. I agree anime has gone down hill in america. There use to be more publishers, more stores that carried anime dvds, more anime stores. Over the years stores with anime either stop carrying it or close down. I saw that happen to a lot of places in my city and I live in a pretty large city. And yes there is less anime on tv, probably because kids and teens now these days are into all those reality stuff and don't have any interest for anime, most probably haven't even heard of it. Through out my life I only met a handful of people who knew what it was...and sadly i probably wont meet much more. Anime is dying, I wouldn't say its completely dead yet though.
User avatar
Spicey_wolf
 
Joined: 12 Aug 2011

Re: Why Anime Died in North America

Postby TEKnician » Fri Aug 19, 2011 6:22 pm

Spicey_wolf wrote:I wasn't able to read your article before it was removed but.. I agree anime has gone down hill in america. There use to be more publishers, more stores that carried anime dvds, more anime stores. Over the years stores with anime either stop carrying it or close down. I saw that happen to a lot of places in my city and I live in a pretty large city. And yes there is less anime on tv, probably because kids and teens now these days are into all those reality stuff and don't have any interest for anime, most probably haven't even heard of it. Through out my life I only met a handful of people who knew what it was...and sadly i probably wont meet much more. Anime is dying, I wouldn't say its completely dead yet though.


I agree. Although, I literally just got back from buying Gurren Lagaan Box sets from a Sam Goodys nearby. I also agree on there being not enough advertisement of anime here (MOst likely because all the official trailers for them are crap). I've seen promos and trailers in the dvds I have and ALL of them suck...bad. If one of US (someone from the .org) made them, they would be a lot more interesting.

My biggest WOW moment was when Miku Hatsune appeared in the Toyota Corolla commercials. That was like a :shock: moment for me. I thought: YEESSSS!! ANIME IS GETTING EXPOSURE ON NATIONAL TV! Everything we own (and I mean EVERYTHING) we own because we were introduced to them, or were interested in them, or were at least curious. All of that is because of one thing:

ADVERTISING

Anime needz mo commercialz. How else are people gonna know about them if no one tells them about it? Hell, i'd make a commercial for free! (even though i know you gotta buy the air time on a network).
Almost as hard as fighting a Holy Paladin.
User avatar
TEKnician
 
Joined: 04 Mar 2010
Location: Smack in the middle of the Pacific Ocean
Status: Not reading the spoilers or manga

Re: Why Anime Died in North America

Postby Kariudo » Fri Aug 19, 2011 9:57 pm

AnimeDudde wrote:EDIT: woops didn't know we couldn't post links here. : o

You can post links, just not for self-promotion (or anything else mentioned in the site rules).
I apologize if I misjudged.
Image
Image
User avatar
Kariudo
Twilight prince
 
Joined: 15 Jul 2005
Location: Los taquitos unidos
Status: 1924 bots banned and counting!

Re: Why Anime Died in North America

Postby 8bit_samurai » Sat Aug 20, 2011 3:00 am

If it's dying, I would think it would be dying in general, and not just in North America. I don't think it's dying, I just think it's changing. Maybe shrinking, but not really dying as in it's-gonna-be-dead-within-the-next-ten-years-or-so type of dying. Yeah, sure, you can't get 'em physically at much places anymore, but that doesn't mean people aren't gettin' 'em. Times change, and businesses change with it. Sure, it ain't on TV as much as it's used to, but then again, there ain't much stuff airing ten plus years ago that are airing today that aren't reruns. Who knows, maybe anime will come back in ten years, or perhaps it will be Korean animation, or American animation, or maybe Canadian animation will stay around a bit longer. Who knows?
Under Construction
User avatar
8bit_samurai
Hmm...
 
Joined: 17 May 2006
Location: Alaska

Re: Why Anime Died in North America

Postby Sukunai » Sat Aug 20, 2011 12:03 pm

The now not available article is likely full of crap.

Why do I claim that, well this is 2011 NOT 1997 when I discovered Sailor Moon as well as a few other shows now not really discussed as much.

But it's not like anime has died or anything. Maybe the person that wrote the show can explain the ever increasing volume of fans visiting anime conventions? In the last decade, it was possible to say anime is damn well healthy, in spite of a few companies that couldn't figure out how to market it effectively.

I see manga on shelves of bookstores that have next to no spare shelf space at all store wide.

I see manga on sale all over the place, granted this is 2011 like I said and a lot of that is online retail.

I watch anime as it appears now, on options like Crunchyroll, so who cares if archaic TV options have trouble airing badly mangled TV versions. Cartoon network? I couldn't care less if they air it at all. CN is for schmucks as far as I am concerned, real fans don't wait for worthless mangled versions to appear on archaic TV sources.

I think the truth is clear. Anime never died in North America, the old methods died in North America. Evolve or die.

I also buy all my games as no DRM digital downloads these days, because only a fool really needs the damned box and a silk screened professionally burned to disc copy that even a moron can make on a home computer.

As each year goes buy, I find myself finding an ever increasing sum of ways to watch anime. The only thing in danger of dying, is my spare time :)
Anime, one of the few things about the internet that doesn't make me hate the internet.
User avatar
Sukunai
 
Joined: 02 Jun 2006
Location: Ontario Canada

Re: Why Anime Died in North America

Postby CodeZTM » Sat Aug 20, 2011 12:20 pm

Actually, to be honest, living in Hickville USA, I honestly NEVER saw anime anywhere except the box sets of Naruto/Dragonball Z at Wal-Mart for obscene amounts of money. So I bought/watched everything online.

Just recently [within the last 2-3 years], my local video rental stores have been getting HUGE amounts of anime box sets and singles. Heck, we've even been getting releases when they actually get released! Actually, the local Hastings had to create an entire extra aisle for them all. Both rental and buy-wise.

So, to me at the very least, anime has been getting more and more lively in my community.
User avatar
CodeZTM
Spin Me Round
 
Joined: 03 Mar 2006
Location: Arkansas
Status: Flapping Lips

Re: Why Anime Died in North America

Postby dakotasapphire » Mon Aug 22, 2011 1:34 am

I hate cartoon network for its new programs(they not only got rid of anime, they got rid of the good cartoons.) I'm beginning to hate Disney channel(they won't have wizards of waverly place or sonny with a chance, or the suite life of Zack and Cody... the only reasons I watch their channel they were replaced by crappy shows like good luck charlie...) and Nick(not nicktoons, just nickelodeon, for taking off the good shows like drake and josh, I carly and victorious are good, but the rest I utterly hate.) as well.

Toonami died! I'm so sad! -_- thank god for adult swim, but they only show anime once a week! This sucks! I have to watch my anime on demand on my tv if I want to watch it! :(
User avatar
dakotasapphire
 
Joined: 27 Jan 2010
Location: Enmclaw, Washington
Status: Still In School :P

Re: Why Anime Died in North America

Postby sportsgirl1391 » Mon Aug 22, 2011 10:20 pm

The_TEKnician wrote:
Spicey_wolf wrote:I wasn't able to read your article before it was removed but.. I agree anime has gone down hill in america. There use to be more publishers, more stores that carried anime dvds, more anime stores. Over the years stores with anime either stop carrying it or close down. I saw that happen to a lot of places in my city and I live in a pretty large city. And yes there is less anime on tv, probably because kids and teens now these days are into all those reality stuff and don't have any interest for anime, most probably haven't even heard of it. Through out my life I only met a handful of people who knew what it was...and sadly i probably wont meet much more. Anime is dying, I wouldn't say its completely dead yet though.


I agree. Although, I literally just got back from buying Gurren Lagaan Box sets from a Sam Goodys nearby. I also agree on there being not enough advertisement of anime here (MOst likely because all the official trailers for them are crap). I've seen promos and trailers in the dvds I have and ALL of them suck...bad. If one of US (someone from the .org) made them, they would be a lot more interesting.

My biggest WOW moment was when Miku Hatsune appeared in the Toyota Corolla commercials. That was like a :shock: moment for me. I thought: YEESSSS!! ANIME IS GETTING EXPOSURE ON NATIONAL TV! Everything we own (and I mean EVERYTHING) we own because we were introduced to them, or were interested in them, or were at least curious. All of that is because of one thing:

ADVERTISING

Anime needz mo commercialz. How else are people gonna know about them if no one tells them about it? Hell, i'd make a commercial for free! (even though i know you gotta buy the air time on a network).


I got to go to the Miku concert in LA that was crazy I was surprised.

I have seen that the anime industry has gone down in the US but it has its ups and downs. I know that if things dont sell well they just stop dubbing it like D.Gray-Man for example, but I also know its more of a problem with people pirating as well. I know that was a topic brought up at anime-expo. Back then with toonami and CN it wasnt as much of a problem back then for pirating now you can pirate everything and anything when it comes to anime. So its more of why should ppl buy it when they can get it for free. I am not one of those ppl I buy them either straight from japan or wait till the english dub comes out. lol. CN there is only so much anime they can post that kids can watch. Because me having alittle brother I shield him from and such as Naruto Shippuden he saw the original Naruto but I wont let him watch shippuden. But we have netflix I let him watch some anime such as Sgt Frog or he likes the english dub of xxxHolic. But its very few to no anime.
Image
User avatar
sportsgirl1391
 
Joined: 26 Jan 2008

Re: Why Anime Died in North America

Postby Sukunai » Thu Aug 25, 2011 12:22 pm

"ADVERTISING

Anime needz mo commercialz."

If you think it is bad for anime, you should try figuring out why wargaming can't master the reality of needing advertising.

Ok a test, does anyone here know the names Matrix Games or Slitherine?

Those two publishers likely publish just about 60-80% of all the great wargames for PC wargaming. But the numbers sold is almost invariably incredibly minute. They tend to celebrate and throw a party if a title sells a few thousand copies.

Heck if any mainstream company had a title that ONLY sold a few thousand copies of a game considered to be a significant title, the person in charge would get lynched.
Anime, one of the few things about the internet that doesn't make me hate the internet.
User avatar
Sukunai
 
Joined: 02 Jun 2006
Location: Ontario Canada

Re: Why Anime Died in North America

Postby Otohiko » Thu Aug 25, 2011 1:26 pm

Sukunai wrote:Ok a test, does anyone here know the names Matrix Games or Slitherine?


Here.

I'm not sure I see the point you're trying to make though. Firstly, both of those have effective - but highly targeted - advertising. Being a sim/wargame junkie myself I get more than my fair share of exposure of ads for these on relevant sites. Secondly, I'd consider Matrix, or other companies in this genre like Battlefront or Paradox, to be really successful in the niche - and that's what that is, a niche. Wargames and other niche products are never going to sell millions of copies not because they're not well-advertised. So their business models aren't built around millions of sales, they're built around low thousands, with prices to match. WitP:AE costs like 90 bucks, and continues to be revered in the die-hard community that has the will and energy to play months-long PBEM sessions. And it's not that I don't wish it was cheaper or more successful, but honestly, living in the real world, do you see a proper wargame succeeding among the general public? Do you really see crowds lining up outside of Best Buy to get their hands on the latest version of War in the East, even if they put an ad for it in the Superbowl?

It's a market limited by necessity and reality, namely the reality that even participating in that hobby requires extensive historical and technical knowledge, i.e. investment of time and brainpower. I can't for the life of me imagine more than a dedicated niche being persuaded by even a very good (but realistically-budgeted) advertising campaign to put their time and attention into something like that instead of a myriad other, more socially-normative things. And it's not that they need to. Because at least in the case of the companies you mentioned (particularly Matrix), they're very successful at making money from what they do and continuing their business on a sustained-niche rather than unlimited-growth model.
Otohiko
 
Joined: 05 May 2003

Re: Why Anime Died in North America

Postby ZephyrStar » Mon Aug 29, 2011 7:36 am

I'm an oldfag. I've watched anime go from a cult thing to a fairly common thing. It's far from dead.
Image
User avatar
ZephyrStar
Master of Science
 
Joined: 17 Sep 2004
Location: The Laboratory
Status: Master of Science

Next

Return to General Anime

Who is online

Users browsing this forum: No registered users and 4 guests