Nya-chan Production wrote:
godix wrote:My first suggestion would be to set a minimum for donor features that actually covers the orgs costs. Last year there was a donation drive IIRC because the regular level of donations at $12 a year just doesn't cover it. So run the numbers and raise that $12 to whatever is actually needed.
It might be just the opposite - lowering the minimum might bring more people to donate which can actually bring more money.
But that would need some serious looking into.
Look at the experience of Radiohead, NIN, and other web release experiments. When people are given the choice of downloading the music and paying whatever they think it's worth, even if it's just a penny, the majority of people still choose to pay nothing. There's probably a variety of reasons, complexity of micropayments being a big one, but still, when given a choice of what to pay many will pay nothing at all regardless of what you do.
The other factor is that by setting a lower limit on donations, the site is sending out a signal that is all it needs. I'm willing to bet that a look at donation stats probably would show that $12 is the most common amount given. It's not because we users want donator perks and that's the minimum, it's because that's what the org indicates is all it needs from us. We do not have any info on the financial aspects of the org. So when we decide to support the site and give what would be a 'fair' amount for our use, we have no idea what that amount is. The org has always told me that amount is $12, so that's what I go with.
On the org, people can get what they want for free. Donating is a feel good thing to support the site mostly. The perks are nice and all, but I doubt they are a major motive of donation for most people. So if you lowered donations, experiments done by some bands show it probably would not increase the number of donators all that much. Not enough to cover the fact that me, and many people like me, would also lower our donation amounts since the org would be saying it doesn't need a full $12 from us.
Long and short of it, if you need $20 or whatever per donating member to keep the site going without an occasional pledge week, tell the users that.