Underground Marketing on 60 Minutes - Cowboy Bebop

rubyeye · Post by **rubyeye** » Mon Oct 27, 2003 5:02 pm

[*reposting from rec.arts.anime.misc*]

____

Here's an excerpt from CBS 60 Minutes, which took an inside look at how
advertisers use viral marketing to shape your opinions without you even
realizing it. And you fell for it.

http://www.cbsnews.com/stories/2003/10/ ... 9657.shtml

On the day 60 Minutes visited, Soulkool operatives were going undercover on the
Internet, promoting the movie "Cowboy Bebop," an animated feature.

Soulkool employees, all of them barely in their 20s, boost the promotion by
flooding Internet chat rooms and message boards with rave reviews for the movie.

Soulkool does not mention any professional affiliation, so the kids who read
their messages have no idea they're talking to a paid marketer, hired to plug
the movie. And it's not just Soulkool employees who are doing the plugging.

There's Lucas Schlager, a 13-year-old Cowboy Bebop fanatic, one of 350
volunteers across the country enlisted by Soulkool to hype the movie in exchange
for T-shirts and posters.

From the comfort of his Long Island bedroom, Lucas spends hours in chat rooms,
typing and hyping away.

“Thirteen different chats and four message boards, multiple postings.
And I would just, you know, completely tell everything about this movie. And
just get people to go see it,” says Schlager.

Lucas sometimes mentions Soulkool in his chats, but often he doesn't. The other
person has no idea he's dealing with a marketer.
_______

Don't we all do this anyway as fans, especially amv fans. We are doing them a favor. Anyway, I thought it was interesting, though I could care less about Bebop - so overrated -

Moonlight Soldier · Post by **Moonlight Soldier** » Mon Oct 27, 2003 5:10 pm

That's a rather...wow...I can't articulate my annoyance for that sort of advertising...

Hitori · Post by **Hitori** » Mon Oct 27, 2003 5:34 pm

rubyeye wrote:Don't we all do this anyway as fans, especially amv fans. We are doing them a favor.

Exactly!

J-0080 · Post by **J-0080** » Mon Oct 27, 2003 5:41 pm

I just watched the movie on Saturday.......was it because of them

BogoSort · Post by **BogoSort** » Mon Oct 27, 2003 6:02 pm

Moonlight Soldier wrote::?
That's a rather...wow...I can't articulate my annoyance for that sort of advertising...

Dude, I'm totally a sellout. I'm apparently one of the major forms of advertising for the band <a href=http://www.bigego.com>Jim's Big Ego</a>. You can express your annoyance and hate at me now.

Moonlight Soldier · Post by **Moonlight Soldier** » Mon Oct 27, 2003 6:04 pm

Well I don't like the idea of being manipulated in such a fashion, people should be able to rely on more appropriate forms of advertising.

El Banana · Post by **El Banana** » Mon Oct 27, 2003 6:11 pm

I think I'm missing some well-deserved T-shirts and posters.

SarahtheBoring · Post by **SarahtheBoring** » Mon Oct 27, 2003 7:17 pm

BogoSort wrote:
Moonlight Soldier wrote:
That's a rather...wow...I can't articulate my annoyance for that sort of advertising...
Dude, I'm totally a sellout. I'm apparently one of the major forms of advertising for the band <a href=http://www.bigego.com>Jim's Big Ego</a>. You can express your annoyance and hate at me now.

It's different to most people if you're getting paid (even in swag) vs. just plugging it because you like it.

Why it's different may vary from one person to the next; to me it's about sincerity and motive. YMMV.

Jim Hawkings21122 · Post by **Jim Hawkings21122** » Mon Oct 27, 2003 7:54 pm

If i got paid then i would definetly do anime spamming.

BogoSort · Post by **BogoSort** » Mon Oct 27, 2003 8:09 pm

SarahtheBoring wrote:
BogoSort wrote:
Moonlight Soldier wrote::?
That's a rather...wow...I can't articulate my annoyance for that sort of advertising...
Dude, I'm totally a sellout. I'm apparently one of the major forms of advertising for the band <a href=http://www.bigego.com>Jim's Big Ego</a>. You can express your annoyance and hate at me now.
It's different to most people if you're getting paid (even in swag) vs. just plugging it because you like it.

Why it's different may vary from one person to the next; to me it's about sincerity and motive. YMMV.

Actually I talked to them, and managed to get them to give me some of their CDs for free. And if any previous discussions with you have yielded any merit, I know that I'm most definately not sincere in any of my pursuits. So I am getting free swag for promoting their work. =P Definately a total sellout.

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Underground Marketing on 60 Minutes - Cowboy Bebop

Underground Marketing on 60 Minutes - Cowboy Bebop

Re: Underground Marketing on 60 Minutes - Cowboy Bebop