ADV purchases new anime company
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ADV purchases new anime company
Press release in its entirety:
FOR IMMEDIATE RELEASE
ADV FILMS PURCHASES NEW ANIME COMPANY
(Houston,Texas) - ADV Films has bought out Manga International (formerly Anime Cartoon) in a bold move
to expand production facilities. This strategic move is in perfect precision with industry smarts and consumer demand. ADV's immense distribution network and marketing savvy will be supplemented with a large increase in anime titles through Manga International's library in addition to more production facilities.
ADV Films PR Representative Rod Petrs states, "We listened to the demand from our consumers through the internet anime fan community as well as the convention circuit to increase monthly releases of titles as well as lowering prices. We estimate that we should be able to move all physical replication of DVD releases to Manga International's plants within four to five weeks. This will benefit our supply chain by allowing us to move more product into the retail level at a more agressive pace and by
vertically integrating with Manga International's replication facilities we will be able to target the lower prices our consumers are looking for. An added bonus is that we will be able to entice our consumers through improved packaging of DVD releases by using Manga International's gatefold packaging with its exquisite artwork. This is clearly a win-win situation for everyone."
Plans are underway to utilize key members of Manga International's translation staff to assist ADV Films in finishing production of titles licensed within the last several years and moving them rapidly into retail venues. ADV Films has already picked Hana Yori Dango as the first title to release from Manga International's backcatalog. As translation and general DVD authoring are already complete for Hana Yori Dango it only needs to go through a brief post-production check to make sure the release is up to the ADV Films reputation. A new release that Manga International was preparing before the buyout was the Renewal of Evangelion which features a new telecine and 5.1 audio mix of the seminal classic Neon Genesis Evangelion from the 1990s. Plans are already in place to move this production into the forefront of releases during fourth quarter of the fiscal year. "We can only hope that consumers will no longer complain about pricing and episode counts for our DVD releases after this visionary step forward," stated Petrs.
FOR IMMEDIATE RELEASE
ADV FILMS PURCHASES NEW ANIME COMPANY
(Houston,Texas) - ADV Films has bought out Manga International (formerly Anime Cartoon) in a bold move
to expand production facilities. This strategic move is in perfect precision with industry smarts and consumer demand. ADV's immense distribution network and marketing savvy will be supplemented with a large increase in anime titles through Manga International's library in addition to more production facilities.
ADV Films PR Representative Rod Petrs states, "We listened to the demand from our consumers through the internet anime fan community as well as the convention circuit to increase monthly releases of titles as well as lowering prices. We estimate that we should be able to move all physical replication of DVD releases to Manga International's plants within four to five weeks. This will benefit our supply chain by allowing us to move more product into the retail level at a more agressive pace and by
vertically integrating with Manga International's replication facilities we will be able to target the lower prices our consumers are looking for. An added bonus is that we will be able to entice our consumers through improved packaging of DVD releases by using Manga International's gatefold packaging with its exquisite artwork. This is clearly a win-win situation for everyone."
Plans are underway to utilize key members of Manga International's translation staff to assist ADV Films in finishing production of titles licensed within the last several years and moving them rapidly into retail venues. ADV Films has already picked Hana Yori Dango as the first title to release from Manga International's backcatalog. As translation and general DVD authoring are already complete for Hana Yori Dango it only needs to go through a brief post-production check to make sure the release is up to the ADV Films reputation. A new release that Manga International was preparing before the buyout was the Renewal of Evangelion which features a new telecine and 5.1 audio mix of the seminal classic Neon Genesis Evangelion from the 1990s. Plans are already in place to move this production into the forefront of releases during fourth quarter of the fiscal year. "We can only hope that consumers will no longer complain about pricing and episode counts for our DVD releases after this visionary step forward," stated Petrs.
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