Hmm when buying ANYthing, it really just comes down to 'you don't fuck your friends over'.
I know personally several owners of game publishing companies. I buy their games.
I don't know personally anyone in the anime business. I buy anime only when I actually want the real thing. But otherwise, I truthfully don't give a fuck about the needs of the manufacturer. It comes down to their needs or mine. I don't feel bad about liking my needs more. A downloaded copy of a retail release anime dvd plays every bit as good as the commercially sold item. It just doesn't have a silk screened label and a fancy jacket on the case and a nice box to sit in along with the other cases.
I spent near 200 for Air TV. I felt like it. I had a downloaded copy before hand. I didn't actually NEED to buy it.
But I wanted that retail copy.
I have copies of nearly every friggin anime worth mention. I have a massive fan sub archive waiting to be replaced by actual dvd releases.
Yeah it would be neat if they were all legit.
It would be neat if money flowed out of my wallet in an endless torrent of 100 dollar bills too

But it doesn't.
But I sure like how 30 bucks a month can allow me to have the same thing I would have if I was filthy rich.
Anime, one of the few things about the internet that doesn't make me hate the internet.