Now I make calculations on the amount of raw data. I use the formula "resolution x 24(bit RGB color depth) x fps". For example, a 512 x 384 vid at 24 fps gives 108 MBit/s raw data. With MPEG4 codecs like DivX or XviD a compression around factor 100 is possible without remarkable quality loss. In this case my first attempt would be 1 MBit/s. Depending on how it comes out, I would try up to factor 150 or down to factor 75.
For the audio compression I'd never go below 128 kBps MPEG3. For Rock/Pop, 160 kBps is enough. If I one day should decide to do something to classical symphonic music, I'd encode it with 320 kBps.
I'm thinking about making small resolution versions for dial up users too. But i have to find a place where I can host it.
