So we're all of the creative inclination here, and I'm curious as to what everyone (inside and outside the US) things about the latest 'terrorist threat' in Boston.
For those of you just joining the broadcast, here's a quick recap:
-Adult Swim hires marketing firm to design guerrilla campaign for Aqua Teen Hunger Force.
-Marketing firm makes these portable LED throwies - they're essentially LiteBrites run on batteries, with magnets so they can be attached to anything metallic. They show a Mooninite flipping the bird.
-Said mini-billboards are put in various random locations in about a dozen cities. They remain there for 2-3 weeks, mostly unnoticed except for people who get the reference, take a photo or two, and blog about it.
-Suddenly, someone reports "suspicious devices" to Boston's PD. Everyone panics:
http://news.yahoo.com/s/nm/20070131/ts_ ... oston_dc_3
-People realize what they are. Boston officials start to get pissed, incredibly so. The guys behind the campaign are arrested. Adult Swim airs an apology.
http://www.foxnews.com/story/0,2933,249110,00.html
-The two guys plead not guilty, the judge appears to have some common sense about the whole thing:
http://www.cnn.com/2007/US/02/01/boston ... topstories
-Upon getting out of the clink they give a press conference, the contents of which can either be described as epic win (if you find the whole thing funny) or fail (if you were a reporter trying to get a question answered):
http://wbztv.com/video/?id=28369@wbz.dayport.com
Was this a stupid campaign or marketing genius? Were the guys asshats for not alerting the cops beforehand? Is the fact that Boston's the only city that seems to have gotten upset about this telling?








