Some effects I want to know

[Critias]

So Im now beginning to learn After Effects and Premiere Pro and I still dont really know how pepole make such awesome effects, I would like to edit an AMV to the song "Kraddy - Android Porn" so I think adding these effects would be nice
1.0:31 - 0:33 I think this looks really awesome but im not sure how to do something like that, is that just zooming in and out or something else?
http://www.youtube.com/watch?v=Ce9nusNhj_E

2.0:00 - 0:09 I would really like to know how to do these things with the numbers and letters appearing
http://www.youtube.com/watch?v=ElQUMm2ZXtY

If you could recommend me any other effects that would fit these kind of songs please tell me!:)

[Niotex]

The first example is what you'd call Pan and Scan. It's zooming in and moving the clip around in front of the view-port/camera. In Premiere you can achieve this by going into the clips motion options and adjusting the scale and position points via keyframes.

The second example is a pre-existing element that is simply overplayed onto the clips.

[Critias]

Ah okay thank you man!:)