qyll wrote:Watch some professional music videos. Like LittleAtari said, few fade dandelions grow there. Everything is constructed with cuts and cuts and cuts. They make the video look edgier and more importantly, they keep the viewer’s attention for longer. It’s actually quite a challenge to find a fade in a professional music video. Not so in AMVs. Not to say that every AMV needs to have only straight cuts all the time. After all, professional music videos do not share the exact same set of editing principles as AMVs; but they are damned close.
You'll also notice that professional music videos tend to be extremely random (fault of the director,) seem to try to achieve some Picasso-esque interpretation of the song (again, fault of the director,) and have cuts and flashes randomly strewn about (fault of the editor.) It completely destroys the flow and can make a music video as hard to watch as much as the director's "vision" can.
This is why I can't stand to watch 95% of "professional" music videos anymore.
Like with most things, there is a happy medium between hard cuts and fades. Saying that you should only (or very predominantly) use hard cuts is as bad as saying you should only use fades. Knowing where and when to use transitions (be they hard cuts, fades, or something else,) is an art that takes practice to master. When done properly, in conjunction with good scene selection, you create flow...which is among the more enjoyable aspects of music videos in general (for me) and something I find extremely lacking in most professional music videos.
In a music video, your music is the base for everything. Music sets the mood and pace for your video (Gary Jules' remake of Mad World is not going to have a decent fast, flashy, action-oriented music video no matter how hard you try.) The video is [primarily] there to express an interpretation of the music, and exaggerates the mood of the music (and can add in other emotions, but these additions are playing second fiddle to the music.) Transitions, together with video, exaggerate the pace of the music and help create flow, but they also carry with them some feeling. If the feeling and pace of your video and transitions fights the feeling and mood of the music too much, it's going to be a train-wreck.
hard cuts are appropriate some times
fades are appropriate some times
no single transition is a magic bullet