I heard they did something similar for some guy and The X-Games.
(some time later)
Oh wait, they did-
I think the reasoning behind sports people getting found and not effects/movie people is because the video industry is 80/20 on Youtube. 80% stays far away from it, 20% think it's the future but go on denying it anyway.
Most of them probably just don't have any time to watch shit on Youtube.