I think it's important to do our homework and research. But you wouldn't be doing that without knowing Joseph Kony. I understand that IC takes donations and I read loads of articles and opinions about it, but the fact that this organization is letting people know about this man and what he does it's really amazing. And to be honest, the only think I've seen people doing is asking to watch the video and sign the pledge. Everyone can spread the word, that's what we need to keep the US army over there trying to find Kony. The donations and the kits, well... I would probably search for a non profit organization that would help build schools, hospitals, etc over there. That's what they need to rebuild their lives.
As a designer I think that what IC is doing is something extraordinary and it's simple as marketing. They're spreading the word the way you would promote a brand. And when George Clooney says that he wishes for these villains to be as known as him, he's so right. And that's one of the points about this movement. The other one, probably the most important, is to make people aware that we are capable of changing the world if we want to. By giving the people the chance to make them realize what they can do together, specially inside the social media... is what war lords, politicians, etc fear the most. They're as vulnerable as us when we get together and speak up.
Third, the amount of people wanting to help out and spreading this, gives me hope about the humanity. And I don't know if you guys are familiar with the many, many theories about the so known called "end of the world" at the end of 2012... Some of them say that this will be the year that the humanity as we know will cease to exist, not because we're all gonna die, but because the way people think and act will change to something bigger and far more greater. Not just about war, politics and money, but also about the way we treat our world. This thing about KONY2012 is a sort of manifest (at least for me), a peaceful one. And it's not the only one happening. This generation is showing that we can indeed change and we don't need wars for that. Just... gives me hope