I'd like to see a non-competitive event at AWA as well. As I understand it, many AMV creators have one of two mindsets for their projects: impress the crowd, or express what they're feeling. Believe with less incentive to try for a prize, creators will opt for latter and focus more on their creativity. Course I could be wrong.
"Had I known one human's death caused you pain, I would have killed MORE... and kill more I shall!"