This is a new video editing package from Sony Pictures Digital Entertainment. It features something called "Screenblast VideoFactory Deluxe."
This appears to be Sonic Foundry's VideoFactory v2.0. The screenshots and product description are identical. Despite the new packaging, this is mature software.
I've seen Screenblast for sale ($70) at CompUSA, Best Buy, and Circuit City.
(Reviews of VideoFactory have been posted on the Software page.)
Screenblast Movie Studio
