Your target audience

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Re: Your target audience

Postby Kaream » Mon Mar 15, 2010 2:17 am

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Re: Your target audience

Postby downwithpants » Mon Mar 15, 2010 2:43 am

at first, i wanted to see what i could do, so i edited for myself and whoever would volunteer advice.

more recently, i'll target org users (12-late 20s anime fans with experience with amvs), convention goers (anime fans perhaps with less amv experience), or sometimes specific editors. i don't really target non-anime fans with amvs... i tend to feel that my amvs wouldn't be as good of a way for them to get into anime as the original anime works are, based on my (lack of) talent.

if i want to target a general audience i'd probably use more recognizable source.
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Re: Your target audience

Postby EvaFan » Mon Mar 15, 2010 8:11 am

Don't really see the point of targeting a specific audience. Could maybe see it for like a birthday amv or special occasion amv or something but really...

I would think anyone who comes along and downloads your vid/previews it has become your "target" audience if you want to even call them targets. There's no reason to make an action amv targeting action amv fans when a drama amv fan could come along and really get into it for all you know. Hell even people who've never seen an amv before could be your "target" audience cause it might interest them or become something they could really get into.

As for myself, don't really have target audiences or really an audience in mind at all when creating amvs. Think that would feel like I'm limiting myself to what they like. If there was a target audience or something like that, it would have to be myself since my interests are really the only reason the amv is being created.
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Re: Your target audience

Postby Beowulf » Mon Mar 15, 2010 12:48 pm

I never plan the marketing for my videos. Its always been "this idea is great -> must do it -> If I love it, then other people will too"

Over time though, I've come to see most of the people who like my videos aren't generally "anime people". I use more of the dark anime, the serious anime, stuff like Akira, Lain, Samurai X, NTHT, FotNS, Berserk, Eva, all that really dark apocalyptic serious stuff.

It was really a shock and disappointment to me when I went to my first anime convention and realized the majority of people who watch anime are the kind of people who watch Love Hina. There is a gigantic AMV watching population, who's whole attraction to anime is based on watching the scrawny, bumbling nerd, get the girl with huge tits. This kind of stuff never appealed to me.

I might be protesting too much, but I've always modeled my AMV "career" after David Bowie, one of my artistic idols. David Bowie was famous for never repeating himself. Always trying new things. Every album (almost) would be a radical departure from his last. He had a couple small commercial hits in the mainstream, but mainly was successful due to the power and brilliance of his songwriting, not his hooks. A Bowie album never really jumped out at you on first listen. You always had to live with it for a while before it revealed itself to you. (Diamond Dogs, Low, Heroes, Scary Monsters). Most of his stuff was an acquired taste.

He didn't sell millions of records, but musicians knew he was the real deal, and tons of people loved him. Just about every musician that was alive during the 70s was influenced by Bowie. He was ahead of his time and continues to enjoy legendary status. This is why its cool to like Bowie. Every college kid has a bowie poster or bumper sticker, and everyone knows Ziggy. He never sold out, he never did anything other than what he wanted to do.

I always wanted to be like that. :up:
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Re: Your target audience

Postby JudgeHolden » Mon Mar 15, 2010 2:22 pm

Well, I'm an Otaku and proud of it! (probably because I didn't have much of a childhood so I may be living it now? :P ) So, I edit for anime fans like myself. However, the fan-base of anime fans changes from video to video; for instance "Sugar, Spice, and Ahh!" (I'm using bewbtube's insight stats here) has a base of mainly girls, while "Panty Raid 2: Fightn' Dirty" is mainly guys. Of course there is "Lost in an Anime Dream" who's fan-base is mainly non-anime watchers (It gets played at more non-anime cons), but that is not what I intended. AMV editors are always a secondary concern, though they push me to make sure the "tech aspects" are per .org standards, but my sync / editing style will probably never appeal to many editors.

So in the end, if you like what I like, you are my "Target". :twisted:
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Re: Your target audience

Postby ZephyrStar » Mon Mar 15, 2010 2:39 pm

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Re: Your target audience

Postby Bauzi » Mon Mar 15, 2010 4:34 pm

@Judge:
Yeah YouTube-Insight ist really great. Some of those statistics really make me wonder:

Here are my statistics for:

-Different Realities
The biggest age groups in percentage are 13-17, 18-24, 35-44 overall the groups are well balanced. Even 55-64 has quite a lot views, which is a big mistery for me. 68% are male.

-Eve-The Perfect Human
13-17 with 59% followed by 18-24 with 20%. 54% of all viewers are male.

-Being A Superstar
13-17 with 40% the rest seams to be balanced
54% of all viewers are female. All you ladies surely have some good taste! =D


Use YouTube Insight. It is a hell of a statistics machine. I guess it's a great tool for marketing analysis too.
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Re: Your target audience

Postby 8bit_samurai » Mon Mar 15, 2010 9:03 pm

When I made my first AMV, along with my other videos on my profile, I didn't really have anyone in mind. Quite particularly, I made them because I wanted to make an AMV after watching a few of them. During that time I was in college and had more free time, so I had more time to edit and watch whichever anime was on [adult swim]. Now that I have a job and that CN was switched to Nickelodeon, I don't have as much time and don't really watch anime anymore. I have been working on a few projects ever so slowly, and when I have my projects open I find myself thinking about those who are fond of sand dunes and salty air, quaint little villages here and there if you're fond of sand dunes woooot wooo woo if you're fond of sand dunes woooot wooo woo if you're fond of sand dunes

But seriously, when I made my first AMV, I took into recognition that people had short attention spans, so I tried keeping most clips less than 8 (iirc) seconds long. It's a character profile (though as the title suggests, it's not just about Squall, but about the other characters as well, as an opinionater stated), so I guess it's aimed at FFVIII fans, and considering it's my highest star rated video, I guess it succeeded as that.

My second video was more for myself if anything. Even if it is a character profile video, who else plays JRPGs and listens to country music? Nobody, that's who.

The last two are experimental, if anything. I guess those were aimed at whoever was curious enough to watch 'em, I suppose.
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Re: Your target audience

Postby kireblue » Mon Mar 15, 2010 11:52 pm

I don't edit with a target audience in mind. This may be the reason why I have so few youtube subscribers. But even with this being said, my youtube insight data says that 70% of my overall viewers are female. This percentage only goes up or down about 1% when looking at the insight data for each individual AMV.
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Re: Your target audience

Postby Nya-chan Production » Tue Mar 16, 2010 1:23 am

According to YT:

Tegami I made for 13-17 old girls.
Hot White What I made mainly for 45-54 old year guys (wait, wut?)

My vids are quite popular in Czech (what a surprise), California (oooh yeah), Japan (HWW, Japanese guys are perverts), Saudi Arabia and Peru...

So it prolly means I make vids for guys in Peru... I suppose... :|
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Re: Your target audience

Postby Bauzi » Tue Mar 16, 2010 4:20 am

Actually... why should I even edit for an target audience in this hobby? Fame, viewer choice awards at con? tsss... I can edit for a target audience when I get payed for it or in rare special cases.
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Re: Your target audience

Postby ngsilver » Tue Mar 16, 2010 8:20 am

I could say I just edit for myself, and in a way it's true. I edit the videos I want to edit and if people like the finished product then yay, if not, yay still.

Though I have made some videos with certain audiences in mind. Mainly the difference between making a video geared toward being approved by fellow creators or by the general con audience. Most of the time I gear my ideas toward the former, since I'm expecting the main audience to be other editors and fans like me, but from time to time I've made a video that I expect to only work at a large showing at a con.

Dance 1 and 2 I made because I enjoyed the idea. Dance 3 I made because I was annoyed at the quality of 2. Dance 4 was made specifically as a convention video, designed to be seen by people who had seen the others and would get the in-jokes that harked back to the other 3. Dance 5 I made because I wanted to again, and because I said I would after I saw my b-day vid a while back.

But really, I think more along the lines that eva-fan was hitting at. I don't really have my audience in mind when I make a video, I just make the idea I want to edit, a video I'd want to see. If someone else watches it and enjoys it, well, now I'm speaking circular so here we go again!
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Re: Your target audience

Postby gotegenks » Tue Mar 16, 2010 8:39 am

ngsilver wrote:I could say I just edit for myself, and in a way it's true. I edit the videos I want to edit and if people like the finished product then yay, if not, yay still.

Though I have made some videos with certain audiences in mind. Mainly the difference between making a video geared toward being approved by fellow creators or by the general con audience. Most of the time I gear my ideas toward the former, since I'm expecting the main audience to be other editors and fans like me, but from time to time I've made a video that I expect to only work at a large showing at a con.

Dance 1 and 2 I made because I enjoyed the idea. Dance 3 I made because I was annoyed at the quality of 2. Dance 4 was made specifically as a convention video, designed to be seen by people who had seen the others and would get the in-jokes that harked back to the other 3. Dance 5 I made because I wanted to again, and because I said I would after I saw my b-day vid a while back.

But really, I think more along the lines that eva-fan was hitting at. I don't really have my audience in mind when I make a video, I just make the idea I want to edit, a video I'd want to see. If someone else watches it and enjoys it, well, now I'm speaking circular so here we go again!


lol, after hearing your podcast i read this hearing that nerdy radio voice xD

yea...this i guess...but its basically what 80% of us keep saying.
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Re: Your target audience

Postby gotegenks » Tue Mar 16, 2010 8:40 am

gotegenks wrote:
ngsilver wrote:I could say I just edit for myself, and in a way it's true. I edit the videos I want to edit and if people like the finished product then yay, if not, yay still.

Though I have made some videos with certain audiences in mind. Mainly the difference between making a video geared toward being approved by fellow creators or by the general con audience. Most of the time I gear my ideas toward the former, since I'm expecting the main audience to be other editors and fans like me, but from time to time I've made a video that I expect to only work at a large showing at a con.

Dance 1 and 2 I made because I enjoyed the idea. Dance 3 I made because I was annoyed at the quality of 2. Dance 4 was made specifically as a convention video, designed to be seen by people who had seen the others and would get the in-jokes that harked back to the other 3. Dance 5 I made because I wanted to again, and because I said I would after I saw my b-day vid a while back.

But really, I think more along the lines that eva-fan was hitting at. I don't really have my audience in mind when I make a video, I just make the idea I want to edit, a video I'd want to see. If someone else watches it and enjoys it, well, now I'm speaking circular so here we go again!


lol, after hearing your podcast i read this hearing that nerdy radio voice xD

yea...this i guess...but its basically what 80% of us keep saying.


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Re: Your target audience

Postby ngsilver » Tue Mar 16, 2010 9:12 am

gotegenks wrote:lol, after hearing your podcast i read this hearing that nerdy radio voice xD

yea...this i guess...but its basically what 80% of us keep saying.

Well, guess I have a topic for this week's episode!
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