we should make some Org propaganda

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Re: we should make some Org propaganda

Postby Ileia » Sat May 12, 2012 12:58 pm

The site redesign isn't getting finished tomorrow, we'll still have new members in-between and they'll still need help. I'd rather help teach a handful of users how to use features of the site twice, than campaign for new users and have to try to teach a whole lot more of them. Your posts seem to flip-flop on what you're asking for exactly, I was responding to your original post. Hype for a new site we know next-to-nothing about ourselves? No. Promote when it's done? Yes.
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Re: we should make some Org propaganda

Postby Phantasmagoriat » Sat May 12, 2012 1:30 pm

Ileia wrote:Well, not nothing. There were a handful of Org promo videos made for the first round of Project OrgEditor last year.
And those were awesome, yet none of it seems to be in any sort of official capacity like with the Banners. At some point, I'd be nice to have the org go: "Hey, you want to promote the site? Then show some of these videos at your local anime convention/event"

Of course, you wouldn't want to do that until the new site is up so... if you dwindle it down to two choices:

1. Make promo material now, and hold it back until the time is right
    +you can start making videos right away
    +more choices to choose from as official promo when the time comes
    +unveiling would be pretty epic
    -don't have actual product to look at
    -can't trust people to hold back
    -possibly generates too much hype

2. Wait until the new site is up, then make promo stuff.
    +no worries about leaking promo material
    +promo videos would be more accurate to the real thing
    +people would be more excited when the new site is up, generating more turnout
    -you have to wait until the new site is up
    -may not have enough promo when the time comes

While Choice 1 could work, it is based on too much speculation, and would be difficult to orchestrate properly. Choice 2 makes more sense to me.
Though it wouldn't hurt to discuss how to deal with promotional material in the future.
I actually think there should be a tag, kind of like Action or Drama, for Promo vids so we can keep track of them. Same with Tutorials.
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Re: we should make some Org propaganda

Postby gotegenks » Sat May 12, 2012 3:23 pm

Ileia wrote:The site redesign isn't getting finished tomorrow, we'll still have new members in-between and they'll still need help. I'd rather help teach a handful of users how to use features of the site twice, than campaign for new users and have to try to teach a whole lot more of them. Your posts seem to flip-flop on what you're asking for exactly, I was responding to your original post. Hype for a new site we know next-to-nothing about ourselves? No. Promote when it's done? Yes.

Ive always thought we should wait to actually release, i just didnt specify because i didnt think it would be a big deal if it was released before the new site was up.

I guess i was wrong, but no matter what i think we should hold off on hype until after its released, youre absolutely right, not flip flopping here.

I mean, you can go help new members, thats not what this post is about though. We can have both efforts at the same time, i would love it if we could help out new members, but the process is conplicated enough that the resources we have (what the heck is ftp) are enough for those users. Any further outreach seems futile with the current system and we have a new system on the horizon. I said "depending on how long it takes" because i have no idea how long its gonna take, forgive me. I didnt know of it was a matter of months r years or DECADES. If it was gonna be months, there would be no point in putting out an organized effort to reach out a explain the new process because therell be a completely new system in only a little bit. If its gonna be years, go ahead, be my guest.

Let me restate my original post.

We should try to publicize the new site when it comes out. Weshould probably wait until its up to actually release things, but should we wait to start making things? Discuss!

Is that better? I wish more things i posted turned out like the hate thread...
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Re: we should make some Org propaganda

Postby Ileia » Sat May 12, 2012 3:47 pm

Phantasmagoriat wrote:
Ileia wrote:Well, not nothing. There were a handful of Org promo videos made for the first round of Project OrgEditor last year.
And those were awesome, yet none of it seems to be in any sort of official capacity like with the Banners. At some point, I'd be nice to have the org go: "Hey, you want to promote the site? Then show some of these videos at your local anime convention/event"


Yeah, definitely showing at cons would be awesome. I know at least one of the videos I linked had been shown at cons, so there's a willingness there. I recall GQ handing out a-m-v.org business cards, and the NDK gang gave out pamphlets with info on them. Perhaps once the redesign is finished, we can coordinate our efforts across various conventions, and see if we can't get a little screen time for promotion and whatnot.
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Re: we should make some Org propaganda

Postby Radical_Yue » Sat May 12, 2012 4:23 pm

Ileia wrote:
Phantasmagoriat wrote:
Ileia wrote:Well, not nothing. There were a handful of Org promo videos made for the first round of Project OrgEditor last year.
And those were awesome, yet none of it seems to be in any sort of official capacity like with the Banners. At some point, I'd be nice to have the org go: "Hey, you want to promote the site? Then show some of these videos at your local anime convention/event"


Yeah, definitely showing at cons would be awesome. I know at least one of the videos I linked had been shown at cons, so there's a willingness there. I recall GQ handing out a-m-v.org business cards, and the NDK gang gave out pamphlets with info on them. Perhaps once the redesign is finished, we can coordinate our efforts across various conventions, and see if we can't get a little screen time for promotion and whatnot.



It's up to the AMV editors that attend the con to work with the coordinators to spread the word. It ticks me off when someone asks "where can I find this video?" and the response is to look it up on youtube. Not only is that not helpful to the fans, it's not helpful for the org.

Honestly, one of my favorite promotions to play is http://youtu.be/dok9fRNglPI
It's entertaining and it gets the point across. Plus it gives the audience their chance to make the obligatory "What was the name of that website again? hurr durr derp" joke.

Constant name dropping, referring other unknown editors to the org for future help and nonstop promotion to spread word of the org.
As Ileia said, we used some pamphlets for Nan Desu Kan. Moonlight Soldier helped me whip together a basic sheet of info on editing programs (Premiere, Vegas, and Magix), commonly used AMV terms and easy to fix problems such as interlacing. We handed them out during the Iron Chef and they basically killed any and all "WAT IS BEST EDITING PROGRuM>!?" questions. We put the leftovers on a table in the lobby where people could pick up their badges and pamphlets and they were all basically gone the next day. The staff said people were taking them left and right. On the pamphlets, animemusicvideos.org was the place to go for AMVs.

Mentioning the org once in conversation with other editors that are already on the org does nothing. You've got to work to get it out there. You've got to market it as someplace that's fun and helpful. My next goal is to see if I can get some kind of feature in the program book for Nan Desu Kan. Hell, even if I have to make up ads and print them myself, I'm willing to go the distance.
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Re: we should make some Org propaganda

Postby Phantasmagoriat » Sat May 12, 2012 5:47 pm

I'm on board with the ideas and all, but hold on.

This is what we need to discuss first:
"Do we or do we not want to do any of this now, or save it for when the new site is up?"

It would be like a bad first movie with a good sequel.
"You advertised good enough to make me see the first one, but it sucked.
I pretty much expect to see the same thing second time around, so why bother?"
This sort of thing does happen, even if the second movie is actually better.
And you don't want the unveiling to be the the sequel that nobody bothers watching.

First impressions are crucial, so it needs to be painfully clear that the site is under construction, or it might be better to not advertise at all...
Of course, both of those problems would be solved if we just got ourselves a good old "Under Construction" sign. IIRC that's what those are for.
That way, we don't draw 'critical' attention to ourselves, while still raising awareness of our existence.
Basically, we don't want people to judge us, but we do want them to know where to find us.
Plus it would raise anticipation a realistic amount, no matter how long you hang the sign up.
So, yeah, someone make an Under Construction sign. (not that I have any authority to give orders... >.>')
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Re: we should make some Org propaganda

Postby DJ_Izumi » Sat May 12, 2012 5:58 pm

This website has webdesign that dates back to when the Anime Turnpike was relevent and Google was literally operating out of a garage in California. You can't go advertising this site, at anime cons, to a primarily young fandom equipped with smart phones with instant access to YouTube and Facebook. There's no point in making any major attempt to draw people to The Org until there's an Org that they'd actually want to use.
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Re: we should make some Org propaganda

Postby BasharOfTheAges » Sat May 12, 2012 6:20 pm

Phantasmagoriat wrote:This is what we need to discuss first:
"Do we or do we not want to do any of this now, or save it for when the new site is up?"

If you honestly think something like this would gain traction and have people involved in actually contributing to it in any meaningful way faster than it'll take to get the new site in place, then you're kidding yourself. For reasoning: See merch contest.
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Re: we should make some Org propaganda

Postby Phantasmagoriat » Sat May 12, 2012 6:53 pm

BasharOfTheAges wrote:
Phantasmagoriat wrote:This is what we need to discuss first:
"Do we or do we not want to do any of this now, or save it for when the new site is up?"

If you honestly think something like this would gain traction and have people involved in actually contributing to it in any meaningful way faster than it'll take to get the new site in place, then you're kidding yourself. For reasoning: See merch contest.
Well, okay, but regardless of whether it gains traction or not, what matters is what we do with any promo material that exists. What if Project OrgEditor, again, includes a round where contestants made promo videos? Do we use them, or not use them in any official capacity? Do we save them for the unveiling? Should we save all promo for later? As it is right now I don't think it would be wise to attract too much attention to the site, unless you have that Under Construction sign I was talking about to mitigate any judgement towards the site. If at least that much is done, I wouldn't feel too bad about directing people here in any way.
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Re: we should make some Org propaganda

Postby Otohiko » Sat May 12, 2012 7:23 pm

DJ_Izumi wrote:This website has webdesign that dates back to when the Anime Turnpike was relevent and Google was literally operating out of a garage in California. You can't go advertising this site, at anime cons, to a primarily young fandom equipped with smart phones with instant access to YouTube and Facebook. There's no point in making any major attempt to draw people to The Org until there's an Org that they'd actually want to use.


Well, I don't agree entirely - I think there's always a point to drawing people to the .org, and there's always people who will have no problem using the site as it is, but all in all... x2

I agree that no amount of propaganda will succeed until the site itself undergoes a big facelift.
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we should make some Org propaganda

Postby TEKnician » Sat May 12, 2012 9:49 pm

Transparent AMV org watermark on the bottom right of your vids.

Wait...I just realized how ridiculous that sounded.
Almost as hard as fighting a Holy Paladin.
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Re: we should make some Org propaganda

Postby I Fight For The Users » Sun May 13, 2012 3:28 am

"Do we or do we not want to do any of this now, or save it for when the new site is up?"


It's been up.

Effective cheerleading requires the initiated to know what's going on. As such, the most effective promotion you can do right now is spreading this link out to existing, active .org members, and making conversation in #grommet on irc.synirc.org.
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Re: we should make some Org propaganda

Postby gotegenks » Mon May 14, 2012 12:07 am

what if we had a little downloadable intro for people to put in front of videos, kinda like a studio bumper.
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Re: we should make some Org propaganda

Postby Phantasmagoriat » Mon May 14, 2012 11:40 am

I've thought about that before, though I would be more in favour of an outro than an intro. Less intrusive.
Unless the intro was short. In fact, I sort of like the simple logo intros used before watching a movie.
Gives you a moment to settle down. So yeah, I would support that.
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