Knowledge is power, and Freedom is slavery. Vote yes in
'50 for proprietary software.
Seriously though, the context is unlikely to change. Free to the average user means free beer. The subset of those who understand free software as you desire it will probably phrase their question differently, or else ask in a manner dissimilar to, "gimme free adobe software cause I can't read" in which case they would probably be directed to someone who can give a appropriate answer. I highly doubt even those who can point to free-beer and software will know/care about OSS/FS and the differences or even how to do much tinkering.
If we really want a change that will be noticable, I think your best bet would be trying to get the FS people to change, since the smaller group is the more likely one to go for it. And to that end, I vote for flaccidware.
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[Kristyrat]: Vote for Orwell
[Kristyrat]: because train conducters are dicks.
Otohiko: whereas Germans are like "god we are all so horrible, we're going to die a pointless death now."